Learning and Advertising Relations
The concept of learning is influential in shaping and explaining consumer behavior as a psychological factor, and is an important factor in advertisers ‘perception and evaluation of the advertisers’ audience.
When we look at the concept of learning, which can be defined as a permanent change in human behavior, in terms of consumer behavior, the changes in perceptions, thoughts and actions related to products and brands that originate from past experiences are expressed. In this context, learning and learning theories as a psychological concept affecting the target audience behaviors, advertisers in advertising’s place in the consumer mind, in giving the consumer certain behavioral responses.
and marketers as concepts that need to be considered and examined.
From many different social and biological disciplines that marketing can benefit from, brain science is one of the most important. To understand the visible examples of consumer research, marketers are
they have to appreciate the power and complexity of their brain. The new paradigm in this field is built on the relationship between the brain, body, mind and the social world. These four variables are separate dynamic systems.
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